Friday, March 4, 2011

Public Relations & the U.N. International Strategy for Disaster Reduction

I came across this piece of interesting news: U.K. Pulls Plug on United Nations Spending, in Move That is Bound to Hearten U.S. Critics Buried in the story are 2 startling revelations for anyone concerned about disasters. The UK has decided to no longer fund these programs:

1. U.N. International Strategy for Disaster Reduction (UNISDR): which describes its goals as "to build global awareness of disaster risk reduction benefits."

2. UN-HABITAT: which works to "promote socially and environmentally sustainable towns and cities with the goal of providing adequate shelter for all."

This is troubling because disasters are a growing problem. Scientists have shown that climate change will lead to more powerful disasters that will affect the poorest countries in the world. Millions across the world will need better housing and better preparation for disasters.

One can look at the UK's cuts in 2 ways. First, as an ideological move by the ruling Tories to limit spending on the UN and other international organizations (The Tories and their conservative counterparts in developed countries are wary of international institutions). Second, one can see the cuts as an objective, non-partisan move aimed at improving how the UN spends its money.

To be honest, I don't know what to make of the cuts. I have studied the UK report and it is hard, for an outsider, to ascertain whether its findings are (a) objective, non-partisan critiques of waste or duplication at the UN, or (b) ideological critiques aimed at reducing the UK's foreign aid spending.

What will be interesting to watch are two things:
1. How will other countries (especially European countries that have elected conservative governments) respond to the UN report. Will they follow with their own cuts in UN funding?
2. How will the 8 UN organizations that the UK has labeled as poor respond to the criticism (the picture below shows how various UN agencies were rated by UK analysts).

It is critical that the agencies respond quickly and accurately to this criticism. They should admit any missteps but at the same time, should be ready to address unfair, ideologically based critiques that may arise from this report.

It is not a coincidence that Fox News is the only US news outlet that is covering this story. The writer knows what makes his audience tick: a story critical of the UN which also shows a possible path for reducing the US commitment to the agency is popular with some isolationists who are fans of the controversial news channel.

In fact, on several message boards that cater to a more radical interpretation of conservative dogma, the funding cuts are being celebrated. On Conservativeforum.com, Freerepublic.com, the news has been greeted with elation by strong critics of the UN. The 900 comments on Fox News express joy and a desire that the US follow in the UK's footsteps. You can scan the comments and you can see that among these groups, the UN is far from popular.

The 8 agencies need to work together and make it clear (to ordinary people in the US and other developed countries) what they do. Many in the US can easily understand what UNICEF does.

However, grasping what UNISDR, ILO, UNESCO, UNIDO, and others on the chopping block do is hard (even for I who has interned at two UN agencies). Constructive cuts based on non-partisan analysis are fine. However, agencies need to guard against reactionary cuts rooted in isolationist and in-ward looking policies.

Specifically, I am looking forward to clear response from the UNISDR in the coming weeks. Currently, it has issued a measured response that I have quoted below:

The secretariat of the United Nations International Strategy for Disaster Reduction (UNISDR) has taken note of the Multilateral Aid Review issued by the United Kingdom’s Department for International Development (DFID) and is preparing a formal response based on a thorough review of the report.

UNISDR is cognizant that the decisions contained in the report are based on DFID’s assessment of the effectiveness of its contributions to 43 multilateral organizations; the end objective – to ensure that the United Kingdom gets maximum value for money from its contributions to multilateral organizations.

The secretariat regrets the negative impression conveyed about its work in the DFID report and will carefully review these assessments to learn from the evidence presented.

Notwithstanding, since 2009, UNISDR, aware of the needs to further improve its performance, has taken a number of measures to this end, including independent evaluations from audit mechanisms, from within the United Nations and via an external body.

The secretariat also works closely with a number of countries who have made it possible for UNISDR to invest in improving its performance. UNISDR welcomes the commitment by the Government of the United Kingdom to provide disaster risk reduction support to selected countries where it will have a genuine impact on climate change and poverty reduction.

I understand the need to tread lightly in their response to a major decision. But the statement above is hard to understand.

Future responses should on this issue should be in plain language that the average joe like me can understand. The responses should (a) clearly articulate, to the average person, the valuable work UNISDR does, (b) outline improvements that are being made, (c) defend/counter-argue against unfair, ideology based criticisms.

Chart: How the UK rates various agencies







Tuesday, March 1, 2011

Mid-East unrest: Arab states seek London PR facelif

Here is an interesting article in the BBC:


This is intriguing. I am a big fan of free speech and believe that organizations/people should get their voices heard in the court of public opinion. Even people or organizations that most despise should get their voices heard some how. It is the American way, as they say.

But some of these governments that pr firms represent are sometimes more trouble than they are worth. Bell Pottinger (a well known UK pr firm) is in hot water for representing the government of Bahrain whose claim to fame was unleashing thugs to shoot its own citizens.

The Huffington Post has a long article describing the various firms that are now finding themselves having to explain why they did pr for future Hague war crimes defendant Colonel Qaddafi.

Here is what i do not understand: If these firms are such respected experts in public relations, why do they take the risk of representing despots, dictators, thugs, and people on the "Most likely to make an appearance at the International War Crimes court" list.

Wouldn't an excellent pr strategist say: "For the reputation of our firm, I really don't think its a good idea to take on as a client a government that is at the bottom of Amnesty International's/Human Rights Watch rankings."

Finding out the human rights record of the government you are about to sign on as a client is not hard. Pr people should be experts at anticipating potential backlashes/crises.

The fact that firms are defending themselves for having signed despots and dictators as clients reveals one important thing: many people in these firms are not experts at pr at all.

An "expert" at pr should be able to see that representing terror regimes will probably backfire in the future and ruin the reputation of a firm. Just my thoughts.

Monday, January 24, 2011

Excellent Interview Regarding Edward Bernays

When I blog, I hope to blog about something truly unique/fascinating. I sometimes succeed, sometimes I don't. Today, I found something truly intriguing.

This interview from Booknotes (CSPAN) is one in which the host interviews the author of The Father of Spin: Edward L. Bernays and The Birth of Public Relations, published by Crown.

It is worth watching for anyone interested in public relations. To view, click the link below


Monday, November 8, 2010

Narcotraficantes and Public Relations

File this under "sad and strange." Apparently the Narcotraficantes who have been terrorizing Northern Mexico have established public relations departments.

Writing in the Global Post, reporter Mike O'Connor writes that the notoriously violent cartels are using rather unorthodox methods of media relations:


The drug traffickers, flawed as they are, understand the power of media and public relations.

In addition to pressuring newspapers, the cartels extensively sponsor musicians who play a type of folk music that is dedicated to praising the illegal activities of the cartel. Narcocorrido is a genre in which ballads glorify cartel bosses as modern Robin Hood-types.

This is quite sad. One of the things I wonder about is how public relations can play a role in revitalizing cities like Ciudad Juarez which have been devastated by the narco wars.

Once the drug debacle in Northern Mexico is resolved (I believe it will come to some sort of resolution in 15 years) Mexico will have to convince people to return to cities that have been characterized as no-go zones. It will be interesting how this plays out. It will be a form of post-crisis communication unseen. An interesting clip on Narcocorridos:



Saturday, October 23, 2010

Sour Milk and Public Relations

Here is an interesting story out of China. Most readers may recall the tainted baby formula scandal from the past 2 years. It was a public relations nightmare for everyone involved. Well, there is a part 2 to the scandal and this time, it is public relations practitioners taking the hits.

Apparently, a public relations manager at a milk company was under pressure to increase sales. Like most practitioners these days, he decided to hire a pr firm and use social media. The strategy they decided on was, to say the least, very unorthodox. Working with the pr firm, he used social media to spread false rumors that a rival company's baby formula was poisonous.

The result, was of course panic. What was the result of this enterprising strategy:
1. He has been arrested
2. Staff from the public relations firm have been arrested.

The scandal is all over the news:
Article 1
Article 2
Article 3

Here is the interesting quote from the story:

Police told Chinese media that Mr An and BossePR dubbed the alleged campaign the “731 plan”, which aimed to stir up fear that competitors were adding adulterated fish oil to their milk products for children.

Monday, October 18, 2010

A special hello!

Thursday, October 14, 2010

PR at Illinois (part 2)

My favorite students in the Illinois Public Relations Association were featured in today's edition of the Daily Illini (our main student newspaper). Their enthusiasm about public relations is amazing. The future of public relations is indeed bright:

http://www.dailyillini.com/features/2010/10/13/illini-pra-enables-to-students-to-explore-public-relations-field