Imagine having to compete with Nike, Reebok, and Adidas to reach the market of female athletes.
This is the challenge our third client faces. They have designed a shoe that is specifically suited for the unique body structure of women athletes.
As part of our summer class, we will examine what is the best way to reach these athletes. The challenge includes how to convince coaches and athletes that the shoes;
* work
* are cost-competitive
* are stylish.
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