Will Google Wave Eliminate the Need for PR as Media Relations?

Valerie Maltoni at Social Media Today has an interesting post on Google Wave and Public Relations.

If you read this blog regularly (if you do, I strongly recommend you get out more), you know that I don't buy into the whole "social media is replacing pr professionals" sentiment.

In fact, I strongly believe that the US will see the emergence of the "paperless office" and "paperless commode" before social media replaces pr.

However, I do believe that where there is smoke there is fire. Those warning us pr people about social media do have a point.

PR people do need to understand social media better.