Advertising Standards Authority gets online power

This is an interesting bit of news. In the UK, advertising regulators have now extended their power so they are now monitoring social media/online advertisements. This means that online campaigns that are problematic can expect scrutiny and censure. This quote from the story pretty much sums it up:

"This is a massive step. Consumers don't differentiate between adverts on TV or online and this ensures that claims online will be subject to the same strict scrutiny of those in traditional media," said an ASA spokesman."