Is the practice of public relations in decline. Today, I came across these interesting perspectives on what the authors think are upcoming trends in public relations. Read and make up your mind.
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The authors make fascinating points but overall, I do not believe that pr is decline.
Like journalism, pr is transforming. Just like the decline of newspapers does not mean the end of journalism, the emergence of new technologies does not mean the end of pr.
In 15 years from now, journalism and pr will be very different fields. They will still be around just very different. As long as there is a desire for information, pr and journalism will be there playing their respective roles.
