If you ever encounter someone who questions the value of public relations, have them watch these two videos. Both illustrate the need of having a trained public relations person nearby to help with handling touchy issues:
A. Dick Fleming, Head of the St. Louis Chamber of Commerce
Decided to avoid a television interview by hiding in a kitchen supply room. This video is an excellent example of local, investigative journalism that can significantly embarrass a person/organization:
B. Mike Lazaridis, Research In Motion (Blackberry) Senior Executive
Walking out of an interview when the BBC is profiling your new product (the Blackberry product aimed at countering the unstoppable iPad) is not exactly good pr strategy.
You can read more about these examples at this interesting blog post which contains more examples and advice from experts in media training.
http://www.mrmediatraining.com/index.php/2011/04/29/april-2011-the-5-worst-video-media-disasters/
Saturday, April 30, 2011
Friday, April 29, 2011
Why I keep interning?
People who know me (I feel sorry for them) know that this year I have made some major strides:
* I completed my dissertation, will defend it May 18, and will recieve my PhD in Aug. 2011.
* I was hired by University of Oklahoma where starting Aug 23, 2011, i will teach courses in public relations and advertising.
But this summer (May-Aug), I am doing something that I always love: interning. While in grad school, I have interned at UNICEF, Public Welfare Foundation, OECD, UNHCR, Amnesty International, Illinois State Fair, and PRIME Research.
But this summer (May-Aug), I am doing something that I always love: interning. While in grad school, I have interned at UNICEF, Public Welfare Foundation, OECD, UNHCR, Amnesty International, Illinois State Fair, and PRIME Research.
Each experience teaches me something new. In many cases, its like starting all over again in public relations and addressing new challenges. I leave each internship aware of new things and possessing valuable lessons I can share with my students in the future.
This is likely my last internship because once I start the professorship, the pressures of teaching, research, mentoring, community service, and other tasks will leave me with little time.
Therefore, I am quite excited about what this summer will bring.
This is likely my last internship because once I start the professorship, the pressures of teaching, research, mentoring, community service, and other tasks will leave me with little time.
Therefore, I am quite excited about what this summer will bring.
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