If you ever encounter someone who questions the value of public relations, have them watch these two videos. Both illustrate the need of having a trained public relations person nearby to help with handling touchy issues:
A. Dick Fleming, Head of the St. Louis Chamber of Commerce
Decided to avoid a television interview by hiding in a kitchen supply room. This video is an excellent example of local, investigative journalism that can significantly embarrass a person/organization:
B. Mike Lazaridis, Research In Motion (Blackberry) Senior Executive
Walking out of an interview when the BBC is profiling your new product (the Blackberry product aimed at countering the unstoppable iPad) is not exactly good pr strategy.
You can read more about these examples at this interesting blog post which contains more examples and advice from experts in media training.
http://www.mrmediatraining.com/index.php/2011/04/29/april-2011-the-5-worst-video-media-disasters/
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