I was reading Venture Beat and came across this:
http://venturebeat.com/2009/06/09/buzzstream-a-contact-manager-for-pr-people-and-bloggers/
They describe it as something that "supercharges your online PR, blogger outreach, and inbound marketing efforts with a a systematic approach to social media engagement and tools that automate the labor-intensive work"
If I can get an invite, I will tell how well it functions. The video explains more:
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