Tuesday, July 14, 2009

Ketchum merges with Pleon

The advantage of my fellowship is that I am learning more about the European public relations market.

An interesting development is the recent merger between Ketchum and Pleon.

This creates a firm with a significant presence in western Europe.
It will be interesting to see how the Ketchum-Pleon conglomerate operates.
This is a merger worth watching.

In addition, it will be interesting to see how Huntsworth, the other firm with a significant European presence responds.

These are indeed fascinating times in PR.

No comments:

Post a Comment