The value of public relations

If you ever encounter someone who questions the value of public relations, have them watch these two videos. Both illustrate the need of having a trained public relations person nearby to help with handling touchy issues:

A. Dick Fleming, Head of the St. Louis Chamber of Commerce
Decided to avoid a television interview by hiding in a kitchen supply room. This video is an excellent example of local, investigative journalism that can significantly embarrass a person/organization:




B. Mike Lazaridis, Research In Motion (Blackberry) Senior Executive
Walking out of an interview when the BBC is profiling your new product (the Blackberry product aimed at countering the unstoppable iPad) is not exactly good pr strategy.



You can read more about these examples at this interesting blog post which contains more examples and advice from experts in media training.
http://www.mrmediatraining.com/index.php/2011/04/29/april-2011-the-5-worst-video-media-disasters/

Why I keep interning?

People who know me (I feel sorry for them) know that this year I have made some major strides:

* I completed my dissertation, will defend it May 18, and will recieve my PhD in Aug. 2011.

* I was hired by University of Oklahoma where starting Aug 23, 2011, i will teach courses in public relations and advertising.

But this summer (May-Aug), I am doing something that I always love: interning. While in grad school, I have interned at UNICEF, Public Welfare Foundation, OECD, UNHCR, Amnesty International, Illinois State Fair, and PRIME Research.

Each experience teaches me something new. In many cases, its like starting all over again in public relations and addressing new challenges. I leave each internship aware of new things and possessing valuable lessons I can share with my students in the future.

This is likely my last internship because once I start the professorship, the pressures of teaching, research, mentoring, community service, and other tasks will leave me with little time.

Therefore, I am quite excited about what this summer will bring.

Donate your airline miles to help Japan tsunami victims

Here are 2 innovative ways to help the people in Japan.

1. Donate your unused airline miles to aid workers. Click the links below for info from the airlines:

Continental

Delta

American Airlines

United Airlines

Alaska Airlines

Air Canada

2. If you have cash, airlines are giving you miles if you donate. For more information on this program, click this Los Angeles Times article:

This picture speaks a 1000 words

This picture, from the BBC, says it all. We have to do what we can to help the people in Japan.

Public Relations & the U.N. International Strategy for Disaster Reduction

I came across this piece of interesting news: U.K. Pulls Plug on United Nations Spending, in Move That is Bound to Hearten U.S. Critics Buried in the story are 2 startling revelations for anyone concerned about disasters. The UK has decided to no longer fund these programs:

1. U.N. International Strategy for Disaster Reduction (UNISDR): which describes its goals as "to build global awareness of disaster risk reduction benefits."

2. UN-HABITAT: which works to "promote socially and environmentally sustainable towns and cities with the goal of providing adequate shelter for all."

This is troubling because disasters are a growing problem. Scientists have shown that climate change will lead to more powerful disasters that will affect the poorest countries in the world. Millions across the world will need better housing and better preparation for disasters.

One can look at the UK's cuts in 2 ways. First, as an ideological move by the ruling Tories to limit spending on the UN and other international organizations (The Tories and their conservative counterparts in developed countries are wary of international institutions). Second, one can see the cuts as an objective, non-partisan move aimed at improving how the UN spends its money.

To be honest, I don't know what to make of the cuts. I have studied the UK report and it is hard, for an outsider, to ascertain whether its findings are (a) objective, non-partisan critiques of waste or duplication at the UN, or (b) ideological critiques aimed at reducing the UK's foreign aid spending.

What will be interesting to watch are two things:

1. How will other countries (especially European countries that have elected conservative governments) respond to the UN report. Will they follow with their own cuts in UN funding?

2. How will the 8 UN organizations that the UK has labeled as poor respond to the criticism (the picture below shows how various UN agencies were rated by UK analysts).

It is critical that the agencies respond quickly and accurately to this criticism. They should admit any missteps but at the same time, should be ready to address unfair, ideologically based critiques that may arise from this report.

It is not a coincidence that Fox News is the only US news outlet that is covering this story. The writer knows what makes his audience tick: a story critical of the UN which also shows a possible path for reducing the US commitment to the agency is popular with some isolationists who are fans of the controversial news channel.

In fact, on several message boards that cater to a more radical interpretation of conservative dogma, the funding cuts are being celebrated. On Conservativeforum.com, Freerepublic.com, the news has been greeted with elation by strong critics of the UN. The 900 comments on Fox News express joy and a desire that the US follow in the UK's footsteps. You can scan the comments and you can see that among these groups, the UN is far from popular.

The 8 agencies need to work together and make it clear (to ordinary people in the US and other developed countries) what they do. Many in the US can easily understand what UNICEF does.

However, grasping what UNISDR, ILO, UNESCO, UNIDO, and others on the chopping block do is hard (even for I who has interned at two UN agencies). Constructive cuts based on non-partisan analysis are fine. However, agencies need to guard against reactionary cuts rooted in isolationist and in-ward looking policies.

Specifically, I am looking forward to clear response from the UNISDR in the coming weeks. Currently, it has issued a measured response that I have quoted below:

The secretariat of the United Nations International Strategy for Disaster Reduction (UNISDR) has taken note of the Multilateral Aid Review issued by the United Kingdom’s Department for International Development (DFID) and is preparing a formal response based on a thorough review of the report.

UNISDR is cognizant that the decisions contained in the report are based on DFID’s assessment of the effectiveness of its contributions to 43 multilateral organizations; the end objective – to ensure that the United Kingdom gets maximum value for money from its contributions to multilateral organizations.

The secretariat regrets the negative impression conveyed about its work in the DFID report and will carefully review these assessments to learn from the evidence presented.

Notwithstanding, since 2009, UNISDR, aware of the needs to further improve its performance, has taken a number of measures to this end, including independent evaluations from audit mechanisms, from within the United Nations and via an external body.

The secretariat also works closely with a number of countries who have made it possible for UNISDR to invest in improving its performance. UNISDR welcomes the commitment by the Government of the United Kingdom to provide disaster risk reduction support to selected countries where it will have a genuine impact on climate change and poverty reduction.

I understand the need to tread lightly in their response to a major decision. But the statement above is hard to understand.

Future responses should on this issue should be in plain language that the average joe like me can understand. The responses should (a) clearly articulate, to the average person, the valuable work UNISDR does, (b) outline improvements that are being made, (c) defend/counter-argue against unfair, ideology based criticisms.

Chart: How the UK rates various agencies

Mid-East unrest: Arab states seek London PR facelif

Here is an interesting article in the BBC:

Over the past two months, as unrest spread across the Middle East, from Tunisia to Bahrain, many Western journalists were discreetly contacted by PR agencies acting for Arab leaders trying desperately to stem the flow of negative headlines.

This is intriguing. I am a big fan of free speech and believe that organizations/people should get their voices heard in the court of public opinion. Even people or organizations that most despise should get their voices heard some how. It is the American way, as they say.

But some of these governments that pr firms represent are sometimes more trouble than they are worth. Bell Pottinger (a well known UK pr firm) is in hot water for representing the government of Bahrain whose claim to fame was unleashing thugs to shoot its own citizens.

The Huffington Post has a long article describing the various firms that are now finding themselves having to explain why they did pr for future Hague war crimes defendant Colonel Qaddafi.

Here is what i do not understand: If these firms are such respected experts in public relations, why do they take the risk of representing despots, dictators, thugs, and people on the "Most likely to make an appearance at the International War Crimes court" list.

Wouldn't an excellent pr strategist say: "For the reputation of our firm, I really don't think its a good idea to take on as a client a government that is at the bottom of Amnesty International's/Human Rights Watch rankings."

Finding out the human rights record of the government you are about to sign on as a client is not hard. Pr people should be experts at anticipating potential backlashes/crises.

The fact that firms are defending themselves for having signed despots and dictators as clients reveals one important thing: many people in these firms are not experts at pr at all.

An "expert" at pr should be able to see that representing terror regimes will probably backfire in the future and ruin the reputation of a firm. Just my thoughts.

Excellent Interview Regarding Edward Bernays

When I blog, I hope to blog about something truly unique/fascinating. I sometimes succeed, sometimes I don't. Today, I found something truly intriguing.

This interview from Booknotes (CSPAN) is one in which the host interviews the author of The Father of Spin: Edward L. Bernays and The Birth of Public Relations, published by Crown.

It is worth watching for anyone interested in public relations. To view, click the link below

http://www.c-spanvideo.org/program/SpinE