Illinois students love their T-Shirts. Whether its bright orange ones worn daily to class, multicolored ones with greek letters, one-off t-shirts celebrating special events, or expensive ones from the fancy stores in the mall, the t-shirt is the mainstay on campus.
So how does a custom t-shirt supplier stand out on a large campus where the choices are numerous. Those wanting customized t-shirst have many choices. Even Google has gotten in the business of custom t-shirts (is there a business they won't enter).
Our second summer client is a leader in the world of custom t-shirts. They have designed t-shirts for the Super Bowl, NBA Finals, and various other events.
This summer, our class will be investigating how they use pr to stay ahead in a very competitive market. We will design a special pr campaign and gain their input whether our ideas make sense or need fixing.
The company was formed by college entrepreneurs so hopefully they can also give us tips on how to start our own businesses in this "interesting" job market.
No comments:
Post a Comment